The festive season is here, and with it comes more ways to make every moment count. Mastercard has introduced The Mastercard Collection, a new suite of exclusive global dining, entertainment, and travel benefits available across Eastern Europe, the Middle East, and Africa (EEMEA).
Nearly 75% of cardholders say they feel their best when pursuing their passions, including culinary exploration, artistic endeavors, and cultural immersion. While these findings apply to all demographics, they hold especially true for the top 30% of earners, who spend more than twice the average cardholder. (Mastercard proprietary research, 2024).
The launch of The Mastercard Collection builds on the company’s research, which has revealed a powerful paradigm shift: Consumers are increasingly prioritizing connection and spending time and money on what genuinely fulfills them—experiences with people who matter most.
With The Mastercard Collection, cardholders can look forward to unparalleled experiences and benefits tailored to elevate their lifestyle during the holiday season and beyond. The elevated benefits have been specially curated for cardholders of the World, World Elite, and the newly introduced World Legend and World Legend Exclusive Mastercards—the company’s most premium credit card tier yet.
“With The Mastercard Collection and our World card portfolio, we are going beyond benefits to create experiences that truly matter. Consumers today don’t just want access to benefits; they want moments that make memories. Through this launch we are turning everyday payments into extraordinary possibilities, providing consumers with exclusive access to experiences across dining, entertainment, and travel,” said Prakriti Singh, executive vice president, Core Payments, EEMEA, Mastercard.
Complementing issuing banks’ own benefits and rewards programs, The Mastercard Collection provides consumers with priority access to exclusive benefits tailored to their needs and passions, enabling them and their friends and families to make the most of every moment.
The benefits work seamlessly with cardholders’ lifestyles—at home or on the go. They include in-person and digital experiences in more than 45 exciting destinations, priority reservations at sought-after restaurants and specially crafted menus, including venues at One and Only Zabeel: Aelia, Andaliman, Culinara, La Dame de Pic, and Maison Devoille. In addition to Roka Istanbul, Zuma Istanbul, II Borro Dubai, Josette Dubai, Alici Dubai, MAYABAY Dubai and more.
“At Mastercard, we believe in the power of connecting people to their passions. Together with our partners such as Live Nation, we are enriching consumer experiences through curated benefits that caters to their lifestyle, unlocking priceless moments,” said Ahmed Abdel-Karim Hussein, executive vice president, Integrated Marketing and Communications, EEMEA, Mastercard.
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