WPP and Google announce a 5-year expansion of their partnership, dedicated to advancing cloud and AI technology and cultivating the essential skills to transform marketing as we know it.
The collaboration aims to revolutionize how brands approach integrated creative, production, media, experience, and commerce, enabling real-time personalization for millions of customers simultaneously and moving beyond traditional efficiency initiatives to unlock growth.
Cindy Rose, CEO of WPP, said, “I’m incredibly excited about how our new and evolved partnership with Google will redefine what’s possible for our clients. By delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we’re accelerating innovation across every facet of marketing to drive unparalleled growth and impact.”
The expanded partnership includes a $400 million spending commitment from WPP for Google technologies and was cemented in Mountain View during a meeting between WPP CEO Cindy Rose, Google Cloud CEO Thomas Kurian, and members of their respective senior leadership teams. The spend will go towards WPP’s market-leading efforts to infuse AI into its services alongside the company’s increased investment into AI and technology through WPP Open, WPP’s AI platform for marketing.
Thomas Kurian, CEO of Google Cloud, said, “Our expanded partnership with WPP is built on a shared vision to harness the power of generative and agentic AI to transform business outcomes.” By enabling WPP to innovate on our AI-optimized technology stack, we are helping create the future of marketing technology for brands today.”
Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days, not months, magnifying proven results across the integrated marketing and commerce journey
Lorraine Twohill, SVP, Global Marketing, Google, said, “As an important partner to Google Marketing, WPP has been working closely with us on a number of AI tools and innovations built with Gemini—all focused on driving brand love and real business growth through truly helpful experiences that resonate with our billions of users around the world. I’m excited to continue exploring what marketing and storytelling look like in this new era, together.”
