The National Basketball Association (NBA) and Amazon Web Services (AWS) announced a multi-year partnership that will power the next generation of basketball innovation.
Together, they will launch NBA Inside the Game, powered by AWS, a new basketball intelligence platform that will provide AI-powered stats to help fans dive deeper into the games, teams, and players they follow.
“Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to come,” said Ken DeGennaro, NBA executive vice president and Head of Media Operations and Technology. “AWS has a proven track record of delivering unique statistical insights and offering transformative experiences that will resonate with NBA fans around the world.”
AI-powered advanced stats from AWS
Built on AWS’ AI capabilities and infrastructure, the platform will introduce features that enhance live broadcasts and deepen how fans understand the game. This advanced statistics platform processes the league’s player tracking data, analyzing the movements of 29 body parts to contextualize in-game developments and generate real-time insights.
“At AWS, we’re excited by the NBA’s vision to push the boundaries of what’s possible in sports,” said Francessca Vasquez, vice president of Professional Services & Agentic AI at AWS. “This partnership will showcase how cloud and AI can reimagine the game of basketball—from generating new insights to creating experiences that bring fans closer to the game they love.”
Fans can access these statistics via the NBA App, NBA.com, and during live NBA games, including during NBA on Prime broadcasts. Delivering in-language content and personalized experiences to fans across all platforms, helping to accelerate basketball’s growth worldwide.
Throughout the 2025-26 season, the NBA and AWS will introduce new AI-powered stats that capture previously unmeasured aspects of basketball.
