Could Fintech Ignite South Africa’s “Kasi Economy”?

Women sell their produce on the street. Image sourced from

With the majority of South Africa’s urban population residing in townships, according to the World Bank, and with an 18 percent contribution to South Africa’s GDP, the informal sector is one of the most important parts of the entire economy, both as a means of employment and how millions of people obtain goods and services. This sector is also severely under-digitized and trade is still highly dependent on cash.

Now, Zunaid Miya, MD of South African fintech Hello Pay believes digital payments have the potential to drive a flourish of new businesses and solutions in the country’s informal “kasi” economy.

Zunaid Miya, MD of Hello Pay South Africa.

“Townships, and the many informal traders and businesses within them, make up a crucial, vibrant, and entrepreneurial part of the broader economy. The trends, challenges, and opportunities with respect to payments in this sector serve as a useful economic barometer,” says Miya.

Financial inclusion is one of the main priorities of the South African Reserve Bank’s (SARB) Vision 2025. Electronic, digital, and mobile payments are highlighted as critical elements of financial services in the coming years.

Miya says it is abundantly clear that the financial inclusion challenge is far from being solved as financial service providers look for ways to make inroads into the 11 million unbanked and underbanked population in South Africa according to World Bank estimates.

“Kasi traders and consumers are looking for digital payment solutions that are as cost-effective and convenient as they are seamless. The roadblocks to digital adoption need to be well-understood before the reliance on cash comes to an end,” Miya adds.

Misconceptions and Cash Alternatives

Miya notes that the common perception that card machines are expensive and difficult to operate and maintain suggests that there is much to be done to educate township merchants about the risks of cash and the benefits of electronic payments.

“Digital alternatives to cash need to be able to offer the same features and benefits to gain traction in the informal economy. There is ample opportunity for mobile transactions to become completely trusted, simple to use, easily understood as well as immediate, and affordable with no hidden fees,” says Miya.

“Spaza shops, hawkers, pavement sellers, street vendors and various other micro-enterprises erroneously believe their business simply won’t qualify for a bank account or that using card machines or mPOS (mobile point-of-sale) comes with high fees and requires high levels of digital literacy,” he adds.

He mentions that, while there are numerous challenges facing township communities, a number of fledgling businesses are making their mark such as local fashion brands, food delivery alternatives, together with entrepreneurial barbers, beauticians and even services like internet cafes and laundromats.

“The township market represents substantial spending power. As the number of smartphones in this market rises, so too will familiarity and comfort with digital payments which has the potential to unlock a host of exciting opportunities for informal sector businesses and their customers,” he says.

“Hello Pay is proud to be at the forefront of providing fast, affordable and convenient products and services to this sector in order to drive financial inclusion.”

Edited by Luis Monzon
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