Mukuru is expanding its footprint across Southern Africa. This comes after the remittance provider announced it has seen a 20-fold increase in monthly transactions within Zimbabwe.
“As we grow our physical footprint in Southern Africa and bring our services to more people by way of booths and an entrepreneurial agent network, this growth is being complemented by the progressive digitisation of key steps in the Mukuru payments process,” says Andy Jury, CEO of Mukuru.
“With more and more digital access points over USSD, WhatsApp and the Mukuru App, for instance, customers are becoming increasingly comfortable with things like self-sign up, including digital KYC and onboarding, which is not only raising our brand presence, but is shifting customers that much closer to financial inclusion and higher levels of financial transaction sophistication.”
Mukuru Adds Sign-Up Feature to WhatsApp
Mukuru has upgraded its app and added a new self sign-up feature to its WhatsApp offering. The new app – available on Android and IOS – will allow users to send money to 12 countries including Botswana, Bangladesh, DR Congo, Eswatini, Kenya, Lesotho, Malawi, Mozambique, Pakistan, Uganda, Zimbabwe and Zambia.
Both channels are expected to enable customers to sign-up and conduct important transactions from home.
“Our customers have been asking for a Mukuru App, and we have made sure to develop and present a solution that empowers our customers to send money back home to their families in an even safer and more convenient way. Mukuru has always given its customers the ability to transact when and wherever they need to through our existing USSD and WhatsApp offerings – the Mukuru App adds a richer experience and more control for a customer to manage their profile,” says Jury.
“Our mission is to meet customers where they are most comfortable transacting – and our technical expertise and innovation continually reflects Mukuru’s commitment to empowering and supporting the end-user. Importantly, this is a journey and not a destination – and we continue to innovate across all of our platforms, which is highlighted by the fact that we are one of the few financial services providers in Southern Africa to give customers a choice of transacting via an app, USSD and/or WhatsApp. These new capabilities reflect our commitment to the financial freedom of our customers, and making life easier no matter what circumstances they face.”
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