VEON Appoints New Beeline CEO

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VEON, a global provider of connectivity and digital services, has announced the appointment of Alexander Torbakhov as Chief Executive Officer (CEO) of Beeline Russia, VEON’s operations in Russia – effective 6 April 2020.

Torbakhov has more than 25 years’ experience, including most recently at X5 Retail Group and Sberbank, Russia’s largest retailer and largest bank, respectively.  At Sberbank, he served on its board as Deputy Chairman and managed retail banking operations, including the expansion of digital products and services to more than 80 million customers.

Torbakhov briefly led Beeline Russia’s operations a decade ago and he will report to VEON’s co-CEOs Sergi Herrero and Kaan Terzioglu.

Commenting on the appointment, Kaan and Sergi say “Alexander is a respected business figure in Russia and brings with him a wealth of success from some of the country’s largest consumer and technology businesses. His experience and leadership will be crucial as we continue to transform the operational and financial performance of Beeline Russia”.


Torbakhov says “Beeline is one of Russia’s strongest brands and I look forward to leading the company and continuing the operational and financial transformation that began several months ago. The coronavirus pandemic has again highlighted the importance of connectivity and digital services for society and I’m committed to placing customers at the centre of Beeline’s future strategy”.

Torbakhov holds an MBA from the University of Chicago Booth School of Business and previously graduated from the Moscow Aviation Institute and the Moscow State Institute of International Relations.

Edited by Jenna Delport
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