Safaricom Customers Use 1GB of Data Per Month on Average

Sourced from CGTN.

With the release of Safaricom’s 2019/2020 FY results, there are new details about the massive telecom’s userbase and revenue.

Service revenue grew by +4.8% year on year to $2.3-billion (KES 251.2-billion) from the $2.2-billion (KES 239.8-billion) recorded revenue of the previous financial year.

The profile for the service’s revenue reveals that the majority of the profits were attributed to outgoing voice calls, about 34.5%, and the use of M-PESA, 33.6%. Mobile data racked up an impressive 16.2% of the profits.

Tech Weez marks that this is another financial year that mobile data has registered significant growth at +12.1% year on year in Kenya, up to $379-million (KES 40.67-billion).

Active Users

In terms of active users, the full-year results – analysed up to 31 March 2020, report that the carrier has 28.6-million one-month active users. This represents a +9.5% growth from the previous financial year. Out of that number, 22.0 million are active one-month mobile data users, a growth from 20.5 million recorded in HY 2019/2020.


In terms of data use, more than 9-million customers use more than 100 MB of data per month. However, the average Safaricom user will rack up as much as 1 GB of data per month.

“Growth in mobile data was driven by increased smartphone penetration and usage and a 28.3% reduction in effective rate per MB. The launch of the ‘For You’ structure in October 2019 enhanced affordability and gave customers more control and worry-free experience when using mobile data,” says Safaricom in a press statement.

Safaricom says that are 6.1-million active 4G devices accessing its network, not even close to the enormous amount of active SIM cards (54.5-million) registered across all of Kenya between all the country’s telecoms. With Safaricom’s continued growth, however, it could soon see its active 4G devices begin to reach such lofty heights.

Edited by Luis Monzon

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