More than 100,000 South Africans have signed an online petition calling for DStv to discount its prices – as it has done in other countries around Africa – during the COVID-19 pandemic.
“DSTV drops prices for the rest of Africa except South Africa. We’re being taken for granted here #DstvMustFall,” says Sifiso Gwala, the person behind the price-cut-campaign.
A closer look at these claims reveals that Multichoice Nigeria announced that it will give DStv and GOtv customers massive discounts – of up to 44 per cent and 74 per cent respectively – in a bid to ease the impact of the ongoing socio-economic crisis in the country.
Martin Mabutho, CCO of MultiChoice Nigeria, told The Eagle that these discounts are a way to thank their consumers for consistent loyalty.
“The discounts given are in line with MultiChoice’s mission to provide quality content and a chance for their loyal and valued customer base to experience a wider range of content on higher packages.”
DStv South Africa, on the other hand, is yet to make clear how it plans (if at all) to chart a similar path for its loyal subscribers. This is something, according to EWN, that local customers desperately need citing supporters; “Prices are too high, [we] can’t afford it”, “we must choose the channels we want”.
The online petition – which was launched just over a week ago – has accumulated 109,016 signatures as of 29 April 2020.
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