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Google’s Year in Search: Nigeria

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Jenna Delport
Jenna Delport
I’m a tech writer, world traveller, avocado-eater and dog lover, not always in that order.

On Wednesday, 11 December 2019, Google released the results of its 2019 ‘Year in Search’, providing a unique insight into the year’s major moments and top trends based on searches conducted in Nigeria.

Google to provide free high speed Wifi in Nigeria

Search trends information is gleaned from data collated by Google based on what Nigerians have been searching for and asking Google this year. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide.

This year’s trending searches show Nigerians’ keen interest in the world and people around them. Pop culture, sports and politics captured the nation’s attention. From AFCON 2019 to xenophobia, Big Brother and first aid, Nigerians use search to find out about the things that really matter to them. Here’s a closer look at Nigeria’s ‘Year in Search’:

Top ten trending ‘what is…’ questions

  1. What is Xenophobia
  2. What is Ruga
  3. What is Terrorism
  4. What is Election
  5. What is Justice
  6. What is Political Apathy
  7. What is Revolution
  8. What is Capital Market
  9. What is happening in South Africa
  10. What is First Aid

Top ten news story searches

  1. ASUU Strike
  2. AFCON 2019
  3. Naira Marley
  4. Women’s World Cup 2019
  5. Xenophobia
  6. Election results
  7. XXXtentacion
  8. iPhone 11
  9. MC Oluomo
  10. Headies award 2019

Top ten people searches

  1. Naira Marley
  2. Atiku Abubakar
  3. Neymar
  4. MC Oluomo
  5. Rema
  6. Cameron Boyce
  7. xxxtentacion
  8. Teni
  9. Nipsey Hussle
  10. DJ Arafat

Top ten music artist searches

  1. Zlatan
  2. Burna Boy
  3. Naira Marley
  4. Teni
  5. Kizz Daniel
  6. Simi
  7. Phyno
  8. Rema
  9. Timaya
  10. Fireboy

Top ten movies/series searches

  1. Big Brother Nigeria
  2. Mehek
  3. Captain Marvel
  4. When they see us
  5. Aquaman
  6. Shazam
  7. Game of Thrones Season 8
  8. Money Heist
  9. John Wick 3
  10. Avengers Endgame

Edited by Jenna Delport

Follow Jenna Delport on Twitter

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