Google’s Year in Search: Nigeria

On Wednesday, 11 December 2019, Google released the results of its 2019 ‘Year in Search’, providing a unique insight into the year’s major moments and top trends based on searches conducted in Nigeria.

Search trends information is gleaned from data collated by Google based on what Nigerians have been searching for and asking Google this year. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide.

This year’s trending searches show Nigerians’ keen interest in the world and people around them. Pop culture, sports and politics captured the nation’s attention. From AFCON 2019 to xenophobia, Big Brother and first aid, Nigerians use search to find out about the things that really matter to them. Here’s a closer look at Nigeria’s ‘Year in Search’:

Top ten trending ‘what is…’ questions

1. What is Xenophobia
2. What is Ruga
3. What is Terrorism
4. What is Election
5. What is Justice
6. What is Political Apathy
7. What is Revolution
8. What is Capital Market
9. What is happening in South Africa
10. What is First Aid

Top ten news story searches

1. ASUU Strike
2. AFCON 2019
3. Naira Marley
4. Women’s World Cup 2019
5. Xenophobia
6. Election results
7. XXXtentacion
8. iPhone 11
9. MC Oluomo
10. Headies award 2019

Top ten people searches

1. Naira Marley
2. Atiku Abubakar
3. Neymar
4. MC Oluomo
5. Rema
6. Cameron Boyce
7. xxxtentacion
8. Teni
9. Nipsey Hussle
10. DJ Arafat

Top ten music artist searches

1. Zlatan
2. Burna Boy
3. Naira Marley
4. Teni
5. Kizz Daniel
6. Simi
7. Phyno
8. Rema
9. Timaya
10. Fireboy

Top ten movies/series searches