South African tech startup aims to go national by end of 2019

WRAPP (Waste Recycling App) is a South African mobile app that brings independent truck owners and customers together. The fast-growing app-based service gives businesses and professionals a quick and convenient way to remove waste from worksites.

Using the app, small businesses, construction companies, shopping centres, renovators, housing complexes and homeowners can book a truck or skip, local drivers and a loading teams who will collect the waste for responsible disposal – all tracked and recorded online.

Essentially, WRAPP is the waste removal equivalent of ordering a ride on Uber. “We want to spare you the hassle of sorting out your waste while creating work for truck owners in an environmentally conscious way,” says WRAPP founder, Clive Amsel. “It’s one of the primary reasons we exist.”

With 60 service providers registered in Cape Town, Johannesburg and Durban, serving over 700 clients, Wrapp announced on Friday, 18 October 2019, that it plans to roll out nationally by the end of the year.

WRAPP allows the client to choose the waste type, truck type and pick-up time for loads from 1.3 to 12 tons. Quotes and payment methods are available directly from the app. The service also makes use of live tracking and notifications, eliminating the need to follow up on the job. Also, the cloud-based dashboard gives clients access to a full audit trail with timestamps of every load’s life cycle, from removal to recycling or disposal.

Once a client places an order on WRAPP, the job is processed instantly, and the closest available truck is dispatched or scheduled. After completion of the job, clients can rate the driver’s service.

“It’s a different approach to work,” Amsel says, “and it’s wonderful to see the potential this technology taps into. Apart from the positive environmental impact, we can make through recycling and responsible disposal, it’s the new work opportunities that give me hope.”

Once active on the service, truck owners can schedule their work and manage their time. They take 80 per cent of all revenue, while WRAPP markets their services online, automates bookings, manages administration and carries the credit risk on payments.

The app is available for Android devices from the Google Play store.

Edited by Jenna Cook

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