Just two weeks after launching in May 2019, Playfre – Africa’s first music streaming platform – amassed a record 100,00 unique streams. The platform – created by Nigerian entrepreneur Chika Nwaogu – has since launched a service called SongRoute.
SongRoute aims to assist African up-and-coming coming artists or musicians sell their music on content streaming platforms like Playfre, Google Play, iTunes, Spotify, Amazon and Deezer – at zero cost to the artist.
Since it’s inception in June 2019, Songroute has reported revenue of $6,934 for Q1 – June to September. Distributing over 300 tracks monthly, the service has worked with 821 artists, over 23 nationalities across Africa and have paid $3,467 in royalties.
Though its core focus is distributing music from African artists, the platform has also worked with artists outside of Africa, including Slovakia, UAE, India, the United Kingdom, and the United States.
“It was not surprising to have distributed over 1,000 tracks in three months as we are not only a distribution company but an emerging music streaming service too. So it was easy for us to gain the trust of African artists; this enabled them to easily choose us to take their content where it needs to go. Playfre is expected to hit profitability in a few months and I am excited,” says Chika Nwaogu, Playfre’s CEO.
“Though we will not reach profitability from revenues generated from the music streaming app itself but through revenues generated from our music distribution arm; Songroute.”
Edited by Jenna Cook
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