On 10 September 2019, Swiss luxury watchmaker Breitling announced a new partnership with airline company Etihad Airways.
According to an official press release from Breitling, “Etihad offers a perfect platform for Breitling, who will serve as the Official Timekeeper.” In celebration of this new partnership, Breitling has revealed the Aviator 8 Etihad Limited Edition in black steel. The model was co-designed by Etihad Airways and is limited to 500 pieces. In addition to this, the Aviator 8 Etihad Limited Edition features numbers in the Arabic language.
“Etihad Airways and Breitling are united by a passion for aviation, as well as by their steadfast commitment to quality and precision,” said Tim Sayler, CMO, Breitling. “As one of the world’s most innovative and punctual airlines, we are proud to mark the launch of this great partnership between two leading brands who are world-renowned for style, quality and precision. To mark our collaboration with Breitling as Etihad’s Official Timekeeper, we have introduced the Aviator 8 Etihad Limited Edition, reflecting our Arabian heritage, age-old traditions and focus on the future. We are confident it will be popular among customers and watch collectors,” commented Robin Kamark, Chief Commercial Officer, Etihad Aviation Group.
Aviator 8 Etihad Limited Edition
The Aviator 8 Etihad Limited Edition displays the days of the week and the date along with the time. The day of the week is located at the 12 o’clock position, and the date is located at the 6 o’clock position. The limited-edition watch is powered by the Breitling Calibre 45 and features a bidirectional rotor winding with over 38 hours of power reserve. The black dial is revealed through a piece of double anti-reflective sapphire glass.
The 41mm DLC-coated stainless steel case has a solid screwed back and is presented on a black, leather strap. The Aviator 8 Etihad Limited Edition is a COSC-certified chronometer and is produced in a limited series. The model will be made exclusively available in Abu Dhabi before it released worldwide.
Edited by Kojo Essah
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