Jumia empowers Nigerian women through eCommerce

Nigeria’s online shopping platform, Jumia, is attempting to bridge the ever-increasing unemployment gap by empowering young women. The company launched its ‘Women & Youth Empowerment’ pilot programme in Yaba, Lagos on Friday, 14th June 2019.

Jumia Nigeria’s Chief Executive Officer, Juliet Anammah, says that part of the platform’s mission is to improve the everyday lives of Nigerians and when women are empowered then families, too, are empowered.

The programme provides training and support to women who are looking to expand their sources of income and aims to not only deepen online market penetration but also empower women through e-commerce.

Olusegun Martins, a programme facilitator, encouraged participants to leverage the skills and support gleaned through the programme to build additional streams of income. He says that “beyond empowering women, the programme has a long term goal of helping consumers understand how to benefit from online shopping, especially among rural dwellers”.

Two said participants were local nursing mothers, Esther Olusanya and Omobanle Ajala, who believed the programme to be an “excellent supplement for women looking to make extra income to support their families, while helping others save time and save money on Jumia”.

Edited by Jenna Cook

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