Over five million enterprises globally are using its ‘Business’ app to connect with their customers within a year of launch, announced WhatsApp on Thursday, 24 January 2019.
To mark the one-year anniversary, the company said it’s expanding some of the most popular features of WhatsApp Business to its web and desktop interface to support further use. WhatsApp Business for Android is an app designed to help businesses interact with and reach customers through the messaging platform.
Businesses will be able to create their own profiles complete with business description, email or store addresses, and website details, allowing customers to reach them easily. Using the business app, SMEs can help customers with useful information such as business description, e-mail, store addresses and website.
“In January of last year, we launched the WhatsApp Business app, and now there are more than five million businesses using it to support customers, grow their businesses and serve their communities all over the world,” WhatsApp said in a blogpost.
As of now, the WhatsApp Business app has been launched in 5 countries including – UK, US, Italy, Mexico, and Indonesia. It is surprising that WhatsApp chose not to include India in the first launch phase since, in their press statement, the company makes multiple mentions of the viability of such an app in a country like India.