APC by Schneider Electric enters new African market

APC by Schneider Electric, industry players in energy management and automation, have recently partnered with Red Dot Distribution as the official distributor of all APC products in Zambia.

Red Dot Distribution, East Africa’s leading IT distribution company and an existing APC partner for the region, was awarded APC Top Performer in Croatia early this year. Starting out with a small team based in Tanzania, Red Dot has expanded their operations significantly across East and Southern Africa.

“Power and cooling are two of the biggest IT challenges facing businesses today. As facilities are being built or upgraded, APC by Schneider Electric’s solutions assist in increasing efficiency and achieving the desired business impact,” says Riaan De Leeuw, Vice President, Schneider Electric ITD Anglophone Africa.

“This new partnership will increase APC’s presence in Zambia, while ensuring improved stock availability, time to end user, and knowledge of the market while improving our overall competitiveness.”

APC by Schneider Electric partnerships ensure customers better access to products and services while strengthening their strategic focus on growth in Southern Africa.

Appointed as Country Manager for Red Dot Distribution’s new office in Zambia, Milton Ziwira looks forward to exploring this new market and uncovering previously untapped opportunities.

Our primary goal is to promote the use of ICT in Africa and bridge the gap in use of technology for Zambian consumers who have previously relied on outside companies to cater to their needs. Red Dot Distribution is excited to bring high quality, innovative power protection products to their doorstep, where excellent service is guaranteed. Through our partnership with APC by Schneider Electric, and their superior product offering, we have successfully managed to expand our business across the continent,” Ziwira says.

APC has a long history of nurturing strategic partnerships with global leaders in the IT industry, ensuring they are able to offer custom, informed solutions to customers’ most complex IT challenges.

“Our focus on strategic, business and technology puts APC at the forefront of technology trends and industry insights. Our official entry into the Zambian market speaks to our strategy for the rest of the continent, where hope to make APC products more readily available in future,” de Leeuw concludes.

Edited by Neo Sesinye
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