The Africa Brand Index has developed an algorithm which creates a list of the most successful brands on social media on the African continent, this list is in turn updated on a monthly basis. The algorithm takes into account key metrics such as community growth, content engagement, sentiment and response. This list takes into account African tech on social media.
Here is the list of the Top 10 African Technology Brands on Social Media:
Mustek Limited is one of the largest assembler and distributors of personal computers and complementary ICT products in South Africa. This ICT supplier scored 18 in growth, 37 in content, 80 in response and 76 in sentiment. These scores see Mustek rated as the 10th best African tech brand on social media with a total score of 46.
9) LG Electronics South Africa
This supplier of innovative electronics in South Africa scored a 54 in growth, 63 in content, 36 in response and 9 in sentiment. With a total score of 47, LG Electronics South Africa is Africa’s 9th top tech brand on social media.
Snapplify is a digital publishing solutions provider that develop digital books app development, digital magazine apps, digital newspaper apps and video apps. The company scored 32 in growth, 31 in content, 81 in response and 77 in sentiment. Coming in at number 8 on this list, Snapplify had a total score of 48.
7) LG Electronics East Africa
The East African branch of electronics provider LG scored 64 in growth, 65 in content, 33 in response and 2 in the sentiment category. These scores see LG Electronics East Africa rated as the 7th top African tech brand with a total score of 49.
6) Business Connexion
This company is an end-to-end digital solutions partner, providing Information and Communications Technology to companies of all sizes. Business Connexion scored 35 in growth, 48 in content, 68 in response and 63 in sentiment. With a total score of 50, Business Connexion is ranked 6th on this list of Africa’s top tech brands on social media.
Hippo is an online price/quote comparison platform. This South African company allows users to compare a variety of quotes in order to make the best decision when choosing an insurer. The company scored 30 in growth, 42 in content, 80 in response and 77 in sentiment. Ranked as the 5th best African tech brand in Africa, Hippo has an overall score of 51.
4) Microsoft South Africa
The South Africa brand of world-renowned ICT company, Microsoft, scored 71 in growth, 70 in content, 9 in response and 43 in sentiment. These scores gave Microsoft SA a total scoring of 54, which sees the compay rated as the 4th best African tech brand on social media.
3) Vox Telecom
This South Africa telecommunications company scored 34 in growth, 41 in content, 94 in response and 76 in sentiment. With a total score of 55, Vox Telecom is the 3rd top African tech brand on social media.
Afrihost is a South African Internet service provider. The company scored 57 in growth, 71 in content, 96 in response and 94 in sentiment. These combined scores places Afrihost as the 2nd top African tech brand on social media with a total rating of 75.
1) Samsung South Africa
The South African arm of global electronics giant, Samsung, scored 73 in growth, 79 n content, 68 in response and 90 in sentiment. With a total score of 76, Samsung South Africa is the top tech brand on social media.
By Dean Workman