A Kenyan telecommunications company, Telkom Kenya, has announced a change in its brand identity. The company will also introduce a range of new products in a bid to leverage on expanded investments in network infrastructure. Telkom, previously know as Orange, has undergone the rebranding just 12 months after the firm was acquired by Helios, a UK-based private equity firm.
As part of their new offerings, the telco also announced its 4G data plans to compete with Safaricom’s BigBox. The company will be offering home data plans as well as offering free Whatsapp for customers in the 3G and 4G service.
The firm plan to offer free calls for customers within the network.
According to the company, $50 million was invested in upgrading and intensifying its network, including enhancing its 2G and 3G footprint and launching the 4G network.
The company also announced plans to discontinue its mobile money service Orange Money. It told customers that it is shutting down Orange Money on 04 July, until which time, normal transactions will continue. The Orange Money SIM menu will be no longer be accessible from mobile phones as of 05 July.