Citrix to expand African operations

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Brendan McAravey, Country Manager, Citrix South Africa.
Brendan McAravey, Country Manager, Citrix South Africa.
Brendan McAravey, Country Manager, Citrix South Africa.

Citrix, an IT solutions company, announced yesterday that they are increasing their footprint in Africa through an expansion in distribution operations, and that its channel in East and West Africa will now be managed and supported by Citrix South Africa.

A key part of this initiative is the appointment of Drive Control Corporation as a second distributor in Southern Africa. Drive Control will support growing demand for Citrix solutions in the region – particularly for the NetScaler SD-WAN product – and will focus on activating the channel to provide mid-market customers with vital software-defined networking solutions. Citrix other key distributor in Southern Africa, Axiz, will also expand its remit to include East Africa.

Further, Citrix South Africa continues to invest in its home operation, with the addition of a new field sales manager and an additional corporate account manager, to offer greater support to customers in the region. The partner ecosystem is also vital to Citrix success in South Africa, as well as further afield. Thus, Troye has recently achieved Citrix Solutions Advisor Platinum status. DataCentrix and StorTech have also been met the requirements to achieve Gold Citrix Solutions Advisor status.

Brendan Mc Aravey, South Africa country manager, Citrix, said that, “Customers are continuing to demand virtualisation, cloud and networking solutions as digital transformation initiatives gather pace in businesses across South Africa, and beyond. There is significant opportunity for Citrix to capitalise on customer demand for technologies to enable secure access to apps and data, across English-speaking Africa. As always our partner ecosystem will be invaluable in helping us achieve scale and reach – hence we are investing in our loyal partners in South Africa, and growing our ecosystem across the continent through the appointment of a new distributor. South Africa continues to be the headquarters for Citrix operation in Africa – we have witnessed significant growth over the past two years, and these initiatives are designed to help better meet that demand.”

Staff Writer