In an effort to boost subscribers via their app, Facebook has committed to expanding its Lite version worldwide. The app, Facebook Lite, is available for lower-end devices on spotty network connections and allows users send messages to individuals or groups without being prompted to switch to Messenger.
Facebook Lite maintains the layout of the full mobile app, with the side-scrolling menu of the newsfeed, friend requests, messages, notifications, and settings remaining at the top.
Facebook has revealed that over 200 million people use FB Lite every month. This has prompted the company to extend the availability of the app to other countries. Additional countries where Facebook Lite will be introduced include: South Korea, UAE, Italy and Israel.
The Lite version of Facebook loads newsfeeds quickly although the feeds are not in chronological order. The app often uses words instead of symbols and allows users to comment and “like” friends’ posts. Facebook has since implemented changes to better improve users experience.
Some improvements made since inception:
- Improving performance: According to Facebook, the user experience on FB Lite is fast and reliable, regardless of where you connect.
- Improving look and feel: Integrated more features than other Facebook apps have, while keeping it simple. For example, you can now like, comment, and share posts.
- Easier on-boarding: With people on FB Lite sharing devices. Logging on and off has been made more efficient.