Home cleaning service SweepSouth has arrived on the East Coast. Having had successful results in Johannesburg, Pretoria and Cape Town – the service is ready to face the hustle, bustle and sun-kissed crowd of Durban.
SweepSouth offers customers the opportunity to book, manage and pay for cleaning services from their mobile phones. The company has been recognised for disrupting the domestic cleaning industry, tapping into new markets and creating jobs on scale, their rapid growth can be attributed to the convenience and slick service it provides to customers.
“Expanding to Durban has been on the books from the get-go, and we’ve been working hard behind the scenes to interview and register a top quality team of local cleaners – or, as we call them, SweepStars,” says SweepSouth CEO Aisha Pandor. Together with her husband Alen Ribic, Pandor quit her corporate job in 2014 to found the on-demand service that has been taking South Africa by storm.
The cutting edge app and online platform allows users to book tailored cleans in just three easy steps. Their customer base includes young professionals, families with ad hoc cleaning requirements, holidaymakers, guest-houses and short stay rentals. Users are alerted when cleaners arrive and clock out, then charged a set rate of R38 / hour. The transaction is cashless and hassle-free, with cleaners taking home 70%-80% of the total fee, a rate twice as high as minimum wage. An additional tipping mechanism has been added for happy customers.
“By tapping into new markets and empowering cleaners to take on multiple or supplementary jobs, we are facilitating the employment of more people, in far less time, at a higher wage,” says Pandor. In the past year, SweepSouth has created work opportunities for over 1 000 experienced cleaners. Of those, the 71% were previously unemployed, with the remaining 29% citing underemployment as the reason they joined the platform.
The platform’s tech design has swept up honours on a global scale, including nods from industry giants TechCrunch and the international 500 Startups programme. For her work in the male-dominated tech scene, Pandor has received two PriceCheck Tech & Ecommerce awards, as well as a nomination for MTN’s ICT Women in Tech award.
Following the successes that the platform has had in other South African cities, SweepSouth is expected to land with a bang in KwaZulu-Natal’s urban metropolis.
To book a home clean, customers can go to www.sweepsouth.com or download the app: sweepsouth.com/app. To register as a cleaner, visit www.sweepsouth.com/apply.
Staff Writer
