Philips appoints new distributor in Africa

Philips TV has added a new distribution partner, FondiVersal Technology, to handle its sales and distribution throughout Africa. The distribution deal was completed through Philips’ Singapore affiliate, TP Vision Singapore.

According to Phillips, FondiVersal will provide sales and distribution support to TP Vision, and expand the reach of the Philips TV brand throughout the region through its broad network of resellers. TP Vision expands its distribution rights of Philips TVs through the partnership with FondiVersal.

TP Vision is also the brand licensee for Philips TV in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and Asia. TP Vision will continue to develop, manufacture and market Philips-branded TV sets in Africa.

Darryl Linington
Follow @DarrylLinington on Twitter