Allied Mobile Africa has revealed that they have signed a strategic finance and partnership agreement with the Public Investment Corporation (PIC) for debt funding facility of USD $55 million (approximately R800 million). The facility is to drive the company’s growth in South Africa as well as their expansion on the rest of the African continent.
From its inception in 2003, Allied Mobile has – according to the company – grown to be one of the main cellular product distributors and 3rd-party logistics provider to the mobile telecommunications industry in Africa.
Leveraging its position in South Africa and other existing markets, the company has been rapidly expanding its presence into a group of high-growth African countries, with sales volumes expecting to grow between 15% and 20% annually. These countries include: Mozambique, Namibia, Zambia, Uganda, Rwanda, DRC, Angola, Zimbabwe, Lesotho, Swaziland, Botswana and Kenya.
“Since these countries are at different economic and technological stages in the development cycle, Allied has to approach these markets with a tailored product offering and a strategy to address specific local needs,” said the Allied Group’s Chief Executive Officer Jacqueline Cole-Courtney.
“Allied’s objective is to be present in every country in Africa and the recent funding from the PIC will assist us in achieving this. Our geographical expansion program is being conducted in a very cost-effective and efficient manner, as the core operations are run from Allied’s existing Sub-Saharan offices which include eight major hubs and four repair centres located throughout Sub-Saharan Africa, with certain central core functions located in a centralised offshore office, which eliminates the need to duplicate functions,” said Cole-Courtney.
The Company’s operational excellence, strong relationships with both Original Equipment Manufacturers (OEMs) and customers, and a large share of value-added and logistics services (such as supply, customisation, procurement and fulfillment) solidified their leadership position on the continent.
“Communications remains an important element for the economic growth of any country. We are, therefore, happy to provide funding that seeks to unlock economic potential of countries in which Allied Mobile Africa operates. Our funding supports our objective of investing towards development here in South Africa and the rest of the African continent,” said Dr. Daniel Matjila, Chief Executive Officer of the PIC.