Jumia has rolled out their official Apple store online. According to Jumia, they are the first online retailer to be authorised by Apple to sell Apple related products.
According to the online retailer, it expects that the official authorisation will alleviate shoppers’ fears of purchasing counterfeit Apple products online.
Speaking on the launch of the online iStore, Jeremy Doutte, MD Jumia Nigeria stated that: “The collaboration between Jumia and Apple is a thing of beauty and can best be described as a big win for innovation and authenticity. Nigerians no longer have to be burdened by fears of using their hard earned cash to purchase a fake, stolen or reworked Apple device. Above all our continued commitment to seeing the Nigerian customer get top quality and premium retail keeps driving us to push new boundaries and break new frontiers.”