Toshiba leads in East Africa Notebook market

Toshiba's Satellite Pro C850 Notebook (image: Toshiba)

Toshiba Gulf FZE is the number one notebook vendor in East Africa including Kenya, Uganda, Ethiopia and Tanzania, according to the latest International Data Corporation’s (IDC) CY 2013 final results.

Toshiba's Satellite Pro C850 Notebook (image: Toshiba)
Toshiba’s Satellite Pro C850 Notebook (image: Toshiba)

Toshiba holds the top position in East Africa with a market share of 23 percent and a massive year on year growth of 118 percent in CY 2013. In addition, Toshiba has  also achieved number one position in Jordan and Saudi Arabia respectively.

“Our continued efforts to develop and offer innovative products, services and programmes towards our customers and partners have driven us to strengthen our position in the market. We’ll continue to support our customers with value added services and a range of mobile computing solutions to further enhance customer satisfaction,” shares Santosh Varghese, General Manager, Digital Products & Services, Toshiba Gulf.

“This significant growth reflects the investments Toshiba has made in the region with having a steady stock availability, a rebate program for partners, strategic promotions and smart marketing approach for high visibility,” explains Manish Kewalramani, Business Development Manager for East Africa and West Africa, Toshiba Gulf FZE. “This year, we aim to sustain this position through focusing on the B2B segment,” he adds.

In 2013, Toshiba introduced a wide range of platforms across its laptops, Tablets, All-in-One PC, and Ultrabook including its first convertible Ultrabooks – the Satellite U920t & the Portégé Z10t, which has helped address a complete range of customer requirements, from entry level, to experienced and professional users.

“In spite of the tough market situation especially in second and third quarter of 2013, Toshiba has been able to achieve the top position in the East Africa region with an impressive 118 per cent annual growth due to unprecedented innovations we introduced in our latest products, and our healthy channel partnerships,” remarks Varghese.