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New music service to launch in South Africa

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On a mission to make music fully mobile, affordable and heard, Spinlet will shortly launch its music platform in South Africa, the Company’s second launch in Africa.

Spinlet opened a marketing and distribution office in Lagos, Nigeria (Image source: Spinlet)

Spinlet’s SA office, based in Cape Town, will drive the company’s expansion into sub-Saharan territories where it will derive its growth from two streams – the music fans and the music artists.

The digital entertainment company was founded in Finland in 2006, and was subsequently acquired by Verod Capital in 2011. In the same year it moved its headquarters to San Francisco in 2011 and opened a marketing and distribution office in Lagos, Nigeria, where it has been enthusiastically welcomed by fans and musicians alike.

“As smartphone and broadband penetration increases and data costs reduce across Africa, we have noted that the appetite for the type of entertainment services which Spinlet can provide has significantly increased,” says Neil Schwatrzman, Group CEO of Spinlet.

“This has endorsed our decision to target emerging markets in Africa and we look forward to seeing similar levels of enthusiasm from South African music lovers when we launch our download site and mobile app”.

One third of global industry revenue was derived from digital music in 2012, (according to the IFPI, the organisation that represents the music industry worldwide) and this is set to increase year on year. With this in mind, Spinlet has chosen the perfect time to enter the market in Africa as the desire for African grown music continues to expand.

“We are excited about the impending launch of Spinlet in South Africa. This gives yet another opportunity for South African composer members of NORM & SAMRO to earn digital royalties from the distribution of their catalogues on the service,” commented Tsholo Moraba, General Manager, Gallo Music Publishers and a Director of NORM South Africa (National Organisation for Reproduction Rights in Music).

“Digital music services are providing exciting new and easily accessible ways for more people to enjoy international and local music content. When this comes from a credible music store with representation such as Spinlet, then so much the better as listeners can look forward to a new era in mobile music”.

Staff writer

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