BlackBerry tackles Samsung’s BBM for Android marketing

September 17, 2013 • Gadgets and Gaming

As reported on IT News Africa, Canadian handset manufacturer BlackBerry will be making their hugely-popular BlackBerry Messenger (BBM) app available to Android and iOS devices very soon.

The BlackBerry Messenger (BBM) app will be made available for Android and iOS devices very soon. (image: BlackBerry)

The BlackBerry Messenger (BBM) app will be made available for Android and iOS devices very soon. (Image source: BlackBerry)

But Korean electronics giant Samsung has taken the opportunity to field several heavy marketing campaigns stating that BBM “will be coming to Samsung Galaxy devices”.

While the statement is true, BlackBerry issued a statement to clear up confusion over exactly who will be receiving the social media messenger system.

To add to the confusion, Samsung Nigeria tweeted that Samsung will be receiving BBM on 20 September as part of a three-month deal.

“The excitement around the upcoming BBM launch on iPhone and Android devices seems to know no bounds. Although I’m a big fan of this passion, I want to clarify that no one will have an exclusive on offering BBM. We’ll be bringing the app to Android and iPhone users across the globe soon,” said BBM Communications Director at BlackBerry, Victoria Berry.

During the annual BlackBerry conference in May, the company’s CEO Thorsten Heins made the announcement that BBM will be coming to the selected devices. “It’s time to bring BBM to a greater audience. No matter what mobile device they carry,” he said at the time.

While there has been no date set for release, media reports speculate that BlackBerry will be making an announcement tomorrow. Currently, the BBM for Android APK file is available for download, but will not connect to Blackberry Services, the network used to push all these bits and bytes around in real time.

Charlie Fripp – Consumer Tech editor



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