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Samsung launches Evolution Kit in South Africa

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Today Samsung Electronics South Africa officially launched to the local market its innovative Evolution Kit. The Evolution Kit, which had been introduced for the first time at CES 2012, and more recently at the Samsung Africa Forum 2013, is an innovative concept that enables Samsung 2012 Smart TVs to evolve into Samsung’s new 2013 Smart TVs. By simply attaching the Evolution Kit device into the back of a Samsung Smart TV, consumers can enjoy the latest features that the 2013 Smart TVs have to offer.

Samsung Electronics South Africa officially launched to the local market its Evolution Kit (image: file)

The Evolution Kit ensures that consumers are able to take advantage of software as well as hardware developments and upgrade their Samsung Smart TVs to the latest version. With hardware enhancements, such as CPU, memory and GPU up to the level of the latest Smart TV, users can enjoy faster speeds for browsing the Internet and multitask by using apps while watching TV. In addition, Samsung’s Smart Interaction features such as voice control and motion control will be enhanced. Once the Evolution Kit is attached to the slot, 2012 Smart Hub is transformed to the 2013 version were consumers will now be able to enjoy the latest services with Samsung’s Smart TVs.

The Evolution Kit is the optimal solution for users as it allows them to always experience the latest service of Samsung Smart TV with their existing 2012 Smart TVs, even where hardware or software specifications will continue to improve in the future.

“The Evolution Kit has opened a new era of Smart TV and completed a true Smart TV experience with its innovative concept, which fits well within the rapidly changing consumer electronics environment” says Lance Berger, Head of Product Marketing TV/AV at Samsung Electronics South Africa. “Consumers can enjoy the latest features and services without having to purchase a brand new set ensuring that users can now enjoy timeless TV that transcends time, with the Evolution Kit.”

2013 Evolution Kit is compatible with 2012 LED TV models ES7500 and above and the PDP TV model ES8000 and will be available for purchase at selected retailers from R3 499.

Staff writer

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