South African telecommunications services provider, Telkom SA, officially launched a new brand in Telkom Mobile, a network targeted at data-hungry consumers and those who make high volumes of voice calls.
Telkom Mobile represents an essential component of Telkom’s group-wide convergence strategy.
Attila Vitai, managing director of Telkom Mobile, said that Telkom Mobile offers simpler, faster and more affordable converged connectivity for both data and voice customers.
He says the new brand is positioned to take advantage of changes in consumer knowledge, expectations and behaviour.
“Pretty much everyone has at least one mobile device and most use them for more than basic calls and messaging. There is a significant core group of consumers who expect to be able to do more with their devices in their own time and on their own terms. They know a lot about mobile products and are getting better at understanding complex deals and associated terms and conditions. With this increasing savvy they want simplicity and the ease of selection and use of their mobile products,” says Vitai.
“Telkom Mobile is a response to these consumer requirements and to opportunities that a faster, top quality network offers for launching products that are attractive to heavy and high-end users.”
He emphasised that 8.ta will continue to be the brand name for a core set of products within Telkom Mobile, which is a business unit within Telkom Group. He says 8.ta has developed a strong and loyal following in key parts of the market and will therefore remain as an important product for those customers.
“This is not a restructuring of the business… Telkom Mobile is the future of Telkom and the growth engine of the company to offer next generation of mobile computing, such as LTE, 2G/3G national coverage and Wi-Fi hotspots,” added Vitai.
Chris Tredger, Online Editor