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Sony SA opens new store in Vodaworld

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Electronics and mobile handset manufacturer Sony has opened a new store in Vodaworld. The new store, which will have all the latest Sony mobile devices and accessories for sale, will also serve as a centre where consumers can explore what Sony has to offer.

Spyros Gousetis, Sony Mobile Communications Marketing Director, for Middle East and Africa with Christian Lonne, Sales Director for Sony Mobile Communications, Middle East and Africa during the opening of the store (image: Charlie Fripp)

“By opening the store in Vodaworld, Sony has a chance to further our relationship with Vodacom. It will also serve as a place where consumer will be able to see the entire Xperia range and be informed about products – and where we can showcase the Xperia range,” said Spyros Gousetis, Sony Mobile Communications Marketing Director, for Middle East and Africa.

Gousetis also added that emerging markets like South Africa are a core objective for Sony. “Mobility is at the core of Sony, and Africa is very important to us. We have an opportunity to grow the brand through the Xperia range,” he said.

The store will provide consumers with the opportunity to explore different handsets (image: Charlie Fripp)

But while the Xperia phones perform well, it is not always about the specifications of a device that attracts consumers. “The DNA of Sony is imagination and creativity, and we encourage more of that. We are proud of the phones that we design, and a lot of craftsmanship and design elements go into creating a new product,” Gousetis added.

He mentioned technology such as the Bravia screens and Exmor-R technology that is included in mobile devices, as well as the vast amount of music that is bundled with the phones, and hopes that it will get people talking about the Xperia phones.

“But there is also the element of connectivity that drives Xperia phones forward. Consumers can do so much with their phones and it’s not just about texting anymore. Consumers will be able to connect their phones to a PS3 gaming console, connect it to other tablets and just do so much more,” Gousetis concluded.

Charlie Fripp – Consumer Tech editor


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