Electronics manufacturer Hewlett-Packard today celebrated the launch of their latest Ultrabook, the Folio13 with a number of scenic flights over Johannesburg, South Africa. Since the Folio13 Ultrabook is incredibly light, HP arranged for journalists and guests to view Johannesburg from the comfort of a light aircraft.
During the launch, Hewlett-Packard’s John Geypen highlighted the immense growth of Ultrabooks around the world.
“Above that, the IDC is predicting 25% of the notebook market will be Ultrabooks by 2015. There is also a gradual adoption predicted for corporate customers, where price and cost premiums will be the primary inhibitor,” he said.
The Folio13 will feature a backlit keyboard, a TPM embedded security device, a USB 3.0, HDMI and RJ-45 port and make use of HP’s CoolSense technology. The device also comes with a built-in HP TrueVision HD Webcam and supports WiDi, which is HP’s own technology for more connectivity.
For the launch, guests were ushered to Rand Airport in stretch Hummers, where a Beechcraft Baron light aircraft was waiting to give delegates a unique view of Johannesburg.
Taking off from Rand Airport in Germiston, the flight took delegates over Gold Reef City, Soccer City, and Johannesburg CBD, past the Sentech Tower and towards the north.
Flying over Randburg and making a turn over Cresta Shopping Centre, the flight followed the N1 highway towards the Northern suburbs of Fourways, Kyalami and Sunninghill.
For the return leg, the flight went over another section of the Johannesburg CBD, Sandton and the Johannesburg Zoo, before lining up for landing at Kempton Park.
Charlie Fripp – Consumer Tech editor