Your communication strategy says it all

Human resource specialists say business decision makers must be wary of embracing the multiple communication channels available to engage their market.

Accsys is a member of the Business Connexion Group and national supplier of management solutions within HR, payroll administration, time & attendance and access control.

Operating in a multi-media information driven market means it’s a fair game to all business parties. All involved have the same resources to leave the same impression company HR experts say.

Every email, SMS, MMS or any other form of digital communication goes out it says something about that business – locally and abroad.

All employees need to understand the uniform company communication standard say Accsys HR specialists. In practice, this means adopting a standard template and details demonstrating a streamline approach.

As an extension of the corporate brand, below average presentation and/or ineffective corporate communication casts a negative impression of the business says Accsys. In addition, use of social networking and the continued convergence of websites in the business fold has significant implications.

“Many businesses have embraced the opportunity to secure presence on established social network websites. There is a clear understanding of the value in using the online environment to advertise services and profile the business. At the same time, once an employee enters the public domain and their work details are made available, there could be implications to the business. Sometimes people struggle to keep the two separate,” explains Teryl Schroenn, Accsys CEO.

“We do appreciate that the internet and social networking can be used strategically to reach the market. However, it is important to realise that these resources must be used responsibly. Communication around the company’s expectations and internet policies must be easily accessible and understood, and employees should be made fully aware of the business impact social media can have, both positively and negatively,” Schroenn continues.

Accsys