Blackberry maker Research In Motion has taken measures to mitigate the financial impact of the poor sales of it’s Playbook, by writing off most of the stock and selling it at very steep discounts.
“The Canadian company on Friday said it’s taking a pre-tax charge of $485m in the just-ended quarter to account for the declining value of the tablets. The model originally priced at $500 now costs $200,” writes News24.
“The launch of the PlayBook may well be the most significant development for RIM since the launch of the of the first BlackBerry device back in 1999,” co-CEO Jim Balsillie said in March, soon before the launch.
RIM announced that they shipped 150 000 PlayBooks, while actual sales were slightly higher. In the first two quarters RIM managed to sell 700 000 units, while the Apple iPad sold 9-million units in the first quarter alone.
Charlie Fripp – Acting Online editor