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Adidas keeps track of movement

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adidas has unveiled their miCoach SPEED_CELL, the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.

Adidas' miCoach SPEED_CELL (image: adidas)

“Understanding individual performance data is one of the best ways to improve your game,” said Mark Verstegen, founder and president of Athletes’ Performance.

“For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.”

The miCoach SPEED_CELL is designed to monitor, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running.

The miCoach SPEED_CELL sits inside a specially designed cavity in the outsole of adidas footwear to work seamlessly with the athlete’s equipment.

With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play.

The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.

“We are entering an exciting new stage of development for miCoach technology,” said Christian DiBenedetto, senior innovation director, adidas Innovation Team (aIT). “miCoach has cemented adidas’ position as an innovator in the use of data in sport to make athletes faster and the introduction of miCoach SPEED_CELL further demonstrates our passion to help athlete’s continually enhance their performance.”

Staff writer

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