Ruckus Wireless propels Africa into Wi-Fi tech

Ruckus Wireless, Inc. an innovator in Wi-Fi technology and a leading provider of advanced mobile Internet working products and solutions, announces the official opening of its regional office in Johannesburg, South Africa.

Michael Fletcher, Ruckus Wireless Sales Manager for Sub Saharan Africa

Ruckus Wireless was initially established in 2001 for video over Wi-Fi services, says Michael Fletcher, Ruckus Wireless Sales Manager for Sub-Saharan Africa.

In 2006, the company offered more wireless and broadband services.

“Ruckus Wireless is focused on the sub- Saharan Africa market with a strong focus on education and hospitality industries,” says Fletcher.

Fletcher says Wi-Fi connection is essential in East and West Africa for NGO work. ” The agencies can use the satellite connection to bring data and use a Wi-Fi connection to distribute it,” says Fletcher.

The company designs, manufactures and markets unique smart Wi-Fi systems for broadband operators and enterprises based on patented technology that extends signal range, automatically adapts to changes in the wireless environment to provide more reliable connectivity and consistent performance.

“The opening of our office and really our official launch into the South African market will be a pivotal milestone for the Ruckus Wireless brand as it will help fuel further awareness of our internationally acknowledged products and services,” says James Calderbank, director of enterprise sales for Ruckus Wireless EMEA.

“It will also allow us to expand on our strategy to establish a footprint across the emerging African region.”

The Ruckus system can deliver the value of an extended Wi-Fi range, increased capacity and reliable video quality using any standard Wi-Fi chipset.

“Mobile operators and broadband service providers everywhere are under pressure to offer better network performance to keep up with insatiable subscriber demand for bandwidth. However, as a result, the cost of transporting data is expected to outpace revenue, and a poor user experience resulting from network congestion will likely result in churn, one of the largest costs operators can incur. Wi-Fi presents an attractive option and complimentary technology for operators looking to scale capacity, efficiency and footprint of their existing macro networks,” says Fletcher.

The new technology, developed by Ruckus, uses a smart antenna scheme along with traffic inspection, QoS (Quality of Service) and reliable multicast software to send and receive wireless signals, ensuring the highest quality wireless transmissions for voice and data.

“Smartphone users everywhere are experiencing the pain of over-tapped networks. Until now, Wi-Fi has been used primarily as a technology of convenience and not a key part of the cellular infrastructure. We’re changing all that with new Wi-Fi technology that gives local mobile operators the carrier-class reliability that has long eluded them,” says Fletcher.

“We’ve been listening to our customers and partners and the next logical step is opening a direct presence in South Africa. I am certain that we are positioned to do great things for the local market in the years ahead,” says Calderbank.

Bontle Moeng