International Data Group (IDG) Connect, which hosts pan-African and South African versions of its website, created a new iPad app which gives users full access to its global IT white paper library. This application is free to download through Apple’s iTunes store and enables users to search over 6,000 pdfs and save them to their own personal ‘bookshelf’.
“Tablet technology is changing the way users access information. This in turn is having an impact on the way marketers publish and distribute their content.
We hope this application will help give B2B marketers the chance to connect with a wider range of IT professionals, and give readers the flexibility to locate business content whenever they need it,” said John O’Malley, CEO of IDG Connect.
Developed by IDG Connect and Oracle, this new application is very easy to operate, as new users need to complete a short registration form to get started.
Once signed up they will be taken straight to their own customised bookshelf, where they can use the search bar to find content from IDG Connect’s full library of IT and business titles and save any papers they want to keep. Returning users simply need to enter their email address to access their bookshelf.
The application includes a vendor branded iZone, sponsored by Oracle. These give vendors the chance to make their papers, videos, analyst reports and other materials easily accessible on a bespoke, branded area within the application.
Staff writer
