Ubisoft officially launches Uplay Passport

A screenshot from the upcoming Driver San Francisco

Ubisoft revealed their Uplay Passport, a new program designed to provide players with access to bonus content, exclusive offers, and online multiplayer play.

Uplay Passport is an adjunct to Uplay, an in-game service that offers gamers extra value, including a bevy of rewards and community features, just for playing Ubisoft games. The Uplay Passport program will begin in the coming months and will be included in many of Ubisoft’s popular core games.

In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to Uplay Passport content and features. The code can be found on the insert card inside the game box. Gamers can identify Uplay Passport-enhanced games by looking for the logo on the back of the box.

Uplay Passports will also be available for purchase on PlayStation Store and on Xbox LIVE Marketplace for the Xbox 360 for 800 Microsoft Points. Customers that rent, borrow or purchase a pre-owned game can also purchase a new Uplay Passport online and automatically unlock the game’s online content and features.

Starting with the upcoming DRIVER San Francisco release, games featuring the new Uplay Passport will offer gamers exclusive bonus content plus access to online features.