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Sony releases new Cyber-shot camera

July 25, 2011 • Gadgets and Gaming

Sony's new DSC-TX55 Cyber-shot camera (image: Sony)

Sony released the new DSC-TX55 Cyber-shot camera this week, which adds to their already expansive and hugely-successful Cyber-shot range.

The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels).

The new model is also the first Cyber-shot camera to offer a “Picture Effect” mode, which expands a shooter’s artistic possibilities without the need for editing software.

“Our new DSC-TX55 model redefines what a compact camera can do,” said Yosuke Tomoda, director of Sony Electronics’ Cyber-shot business.

“In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users’ fingertips than ever before.”

The TX55 boasts a 16.2 megapixel, highly sensitive Exmor R CMOS sensor that delivers incredible image detail and ultra-low picture noise in both still images and Full HD video – even in low light conditions. Also the camera’s hi-speed auto focus can lock onto subject in as little as 0.1 seconds, letting users grab the most fleeting photo moments with ease.

Just 12.2mm slim, which is smaller than the thickness of a standard AA-size battery, the Cyber-shot TX55 is the world’s thinnest camera in its class (among cameras with an optical anti-shake function).

The new model captures Full HD AVCHD video clips as well as 16.2 megapixel still images through its innovative and exceptionally thin 5x optical folded zoom lens.

Staff writer

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