Essar’s Yu causes a stir

Essar Telecom Kenya is moving forward with an ambitious plan to increase its market share as the country sees growing competition for subscribers in the country.

The most recent effort by Essar’s Yu is to offer free calls to other Yu users from early morning to early evening in an effort to boost subscribers.

Already the move is being seen as an attempt to take on other operators, who have been battling over call rates in recent months.

The new promotion makes Yu arguably the most exciting operator for customers, who will have the opportunity to call other Yu users from 6am to 6pm free of charge.

“The offer is absolutely free. There are no hidden charges or subscription charges per day. We take this seriously and our competitors should know that we are in the market to stay,” Yu said in a press statement.

Yu had been stalling in terms of subscriber increases and this new promotion is likely to take the battle to the forefront with other telecom operators.

Janan Yussif