MTN Group President and CEO Sifiso Dabengwa announced that MTN increased its subscriber base by 7.4 million to 149 million customers, and has subsequently passed 150 million mobile subscribers across its 21 operations.
The MTN Group wishes to share its 150 million mobile subscriber milestone with communities by linking it to a worthy social cause. Accordingly, MTN has pledged to plant 150 000 trees across its markets during the next six months.
“The idea of planting trees has the potential to trigger the kind of public consciousness that can turn each of the 150 million MTN subscribers into active agents for positive social change,” said Dabengwa.
MTN’s 150 000 trees pledge builds on the commitment the Group made at the onset of the MTN 21 Days of Y’ello Care corporate social responsibility (CSR) annual initiative, which kicked off on 1 June 2011, to plant 21 000 trees across its markets.
