Motorola to increase presence in Africa

June 2, 2011 • Mobile and Telecoms, Top Stories

Motorola expands African business

DUE to the increased demand for mission-critical communications, two-way radios and next-generation wireless networks, Motorola Solutions has restated its plan to expand its presence in Africa.

Earlier this year, Motorola split into two units: Motorola Mobility which houses the firm’s mobile and home units; and Motorola Solutions which addresses products targeted at the enterprise and government to Motorola Solutions. Africa, especially Nigeria is seeing an increase in the use of the latest digital two-way radio technology that provides entities – particularly the army and police, construction companies, manufacturing firms and oil and gas companies with clearer, more reliable communication and the necessary tools to improve functionality in the workplace.

Nicolas Coussinoux, regional sales manager, Motorola Solutions, noted that the company was developing a strategic plan to deepen its presence on the continent.

He further stressed that Nigeria was a very important market for Motorola. The firm has a strong presence in Nigeria, Angola, Botswana, and has done business in Zambia, Malawi and Namibia.

“Nigeria is a huge market for us. It is a market that is becoming aware of what we can do with radio.

“We have spent the last ten years educating people, developing local presence, with local distributors educating people about the radio. Nigeria is a market that is growing really fast. In Africa, Nigeria is one of our major markets for two-way radios,” said Coussinoux.

He pointed out that sub-Saharan Africa is one of the fastest growing economies outside of Asia and cited that the company already has a strong channel model, which it will develop, but will also invest in facilities in Africa.

Commenting on some of the enhanced features on the two-way radio, Coussinoux said that the two-way digital radios are scalable over Internet Protocol (IP) networks.

“It supports data transfer along with voice, consumes less power, work for longer ranges with excellent voice quality, reducing external background sounds in noisy environments, and provides location based tracking and services.

“Customers will benefit from the improved performance of radios which include noise canceling technology that results in high quality, clear communication”, he said.

Using IP technology, Coussinoux added that multiple locations can be connected over the internet using Motorola’s IP Site Connect.



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