New product success delights Econet

Douglas Mboweni, Econet CEO
ZIMBABWE’S leading mobile cellular network, Econet Wireless, is excited by a better-than-expected response to its
Econet Broadband and Ecolife products, describing them as runaway successes.

Econet Wireless launched the two services in October.

Econet Wireless CEO, Douglas Mboweni, said the newly launched Broadband registered more than 100 000 connected customers barely a week after launch.

He said Ecolife, the life insurance product jointly run by Econet and First Mutual Life, was also seeing subscriber numbers doubling every week.

Mboweni said the number of Zimbabweans on Ecolife has now gone past 300 000 mark within a month of launch.

“This (Ecolife) is not something you buy off the shelf. It runs on very sophisticated software, and it had to be developed for our
specific needs,” Mboweni said.

He said that having a shareholding in Afre, the parent company of FML, had made it easier to develop the service. More insurance products would follow soon, including a service for the Zimbabwean Diaspora, he disclosed.

On broadband, Mboweni said demand and usage were strong. Much of the demand was being driven by users of Econet Broadband’s “On the Go” service, which gives users internet access on their mobile phones.

MERCY MUJURU in Harare, Zimbabwe