Sony Ericsson appoints new head of global sales

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Kristian Tear, Sony Ericsson
Sony Ericsson has announced the appointment of Kristian Tear as the new Head of Global Sales & Marketing effective 1st April. Tear will be succeeding Anders Runevad, who will return to Ericsson.

Previously, Kristian Tear was Head of Western Europe Region and Head of Global Customer Accounts at Sony Ericsson. He will report to Sony Ericsson President, Bert Nordberg.

Kristian Tear has more than twenty years of international sales and marketing experience in the telecoms sector, including posts in South America, Europe and Asia. He joined Sony Ericsson in 2005 from Ericsson, where he held a number of executive management positions in Asia, Europe and Latin America.

Kristian Tear’s successor, in his position of Head of Western Europe Region and Head of Global Customer Accounts, will be announced in due course.