CEO of Zain Group, Dr Saad Al Barrak said this upon receipt of an award at the 2009 Sabre Awards in Stockholm for Best Corporate Image.
Says Al Barrak: “We re-branded our African operations to Zain to bring together our African and Middle East operations under one global identity. This acknowledgment rewards and recognizes the dedicated efforts of our entire 16,000 workforce who made the re-branding such a success.”
Zain hosted simultaneous launch events in all 14 markets, connected by live satellite link-up, to unveil its new brand.
The re-branding also coincided with the extension of Zain’s borderless roaming service, called “One Network “, across its Middle East and Africa territories. The One Network now covers an area larger than the United States of America.
In 2008, Zain’s customer base increased by a remarkable 50%, demonstrating the success of the re-branding exercise, and confirming the company’s position as a serious competitor in the glol mobile market.
The Sabre (Superior Achievement in Branding and Reputation) Awards, managed by leading PR publishing operation,The Holmes Group, are one of the most esteemed awards to be presented in the communications industry, attracting over 1,200 entries from more than 28 countries throughout Europe, the Middle East and Africa.
— Charl Lombard