Oracle Applications for iPhone increase the utility and mobility of CRM

Building on the major success of the free Oracle Business Indicators for the Apple iPhone, Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast are easy-to-use applications designed to boost the productivity and effectiveness of busy sales professionals on the go.
Oracle Mobile Sales Assistant offers a rich user experience that connects CRM users with the people and information they need in order to be more productive.
By providing powerful, task-based features that leverage the unique iPhone user experience, Oracle Mobile Sales Assistant allows users to easily access and quickly update contacts, users, accounts, new opportunities and leads. With a simple tap of the finger, users can review related CRM data.Oracle Mobile Sales Assistant brings the CRM Calendar, Task List and Message Center to the user in a familiar, iPhone user interface.
Oracle Mobile Sales Assistant integrates with the mapping, phone and email services native to the iPhone.Oracle Mobile Sales Forecast provides sales representatives with fast, easy access to their sales forecast on the iPhone.
The easy-to-use Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast for the iPhone combined, dramatically increase the utility of CRM applications and enable busy sales representatives to conduct “what-if” analysis, add customer information and compare forecasts to quotas on the fly or on the way to and from meetings.
Working closely with Apple user interface experts, Oracle Mobile Sales Assistant brings the best of CRM to mobile users in a clear and easy-to-use package.
This announcement supports Oracle’s strategy of delivering complete, integrated and end-to-end product suites on an open, standards-based middleware and database architecture. Oracle’s approach helps customers to simplify computing environments, lower cost and risk, and provides greater choice and flexibility.
“Enabling ‘anywhere’ access to corporate business applications is a top IT strategy for enterprises as smart phone adoption and mobile corporate email use increase,” said Sheryl Kingstone, Director of Enterprise Research, Yankee Group. “With 45% of companies stating mobile access through wireless technologies is the most strategic decision impacting their business application decisions for the future, Oracle Mobile Sales Assistant and Oracle Mobile Forecast for the iPhone are meeting crucial needs of sales people and businesses.”
Sales professionals rely heavily on mobility, and having access to strategic customer information is an important aspect to their ultimate success,” said Oracle Senior Vice President of CRM Anthony Lye. “Oracle Mobile Sales Assistant and Oracle Mobile Forecast for the iPhone are important applications to add into their sales arsenal, allowing them to close deals more quickly and effectively than ever before