Small and medium sized enterprises (SME’s) are among the businesses that gain the most by embracing mobile technologies to become more alert and efficient.
Research has confirmed that SMEs around the world are turning to mobile technologies such as smartphones to improve the way they work.
Mobile technology demands a low upfront investment, but yet it allows a business with limited resources to improve its efficiency, productivity and responsiveness by freeing people from constraints of offices and normal 9-5 working hours.
Research conducted in Europe by Ipsos MORI and RIM shows how integral mobile technologies have already become part of the day-to-day running of the average SME in the continent.
For small business owners there is no division between personal and working hours because they need to be flexible enough to respond to customers and opportunities quickly. A mobile solution allows SME owners and employees to make the most of their time, balancing professional life in the best possible way.
More SMEs are starting to mobilize applications such as CRM, ordering and inventory tools, and salesforce automation to allow employees in the field to make fast and informed decisions.
SMEs have to be careful before committing to a solution. They should look for mobile solutions that offer SMEs affordable entry cost, but which will scale-up as their company grows.
By IT News staff reporter
