Company Extends No. 1 Position In SMS And MMS And Becomes World’s Largest Mobile Data Roaming Provider, Positions Sybase For Leadership In Next-Generation Mobile Services.
Sybase, Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software,
today announced that it has entered into a partnership agreement with Cable&Wireless giving Sybase exclusive worldwide rights to market and sell mobile data roaming services. Sybase also announced that it has acquired the Cable&Wireless international inter-operator MMS Hubbing
service.
“Messaging is the convergent platform for enterprise applications and a core part of our Unwired Enterprise strategy. Now, enterprises will be able to offer their customers access to all types of information anytime, anywhere, across any carrier network through a single
platform only offered by Sybase,” said John Chen, chairman, CEO, and president of Sybase.
The MMS Hub and the management of the Mobile Data Roaming Service will be integrated into Sybase 365, a wholly-owned subsidiary of Sybase, Inc. led by Marty Beard, president.
“This agreement solidifies Sybase’s current and future leadership in global messaging reach for SMS, MMS and Data Roaming Services (GRX),” said Marty Beard. “We now have the strategic ability to
adapt and grow services as the mobile ecosystem migrates to an increasingly multimedia/IP-based infrastructure. This is part of our continued commitment to add value to our operator and enterprise
customers.”
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