In keeping with the latest technology trends in global marketing and public relations services, local service provider MicroZone Public Relations proudly announces the establishment of a virtual office to compliment its existing offering to clients.
MicroZone Public Relations is an established national provider of comprehensive range of media and marketing services to a growing database of companies within the burgeoning information, communication and digital lifestyle sector.
Its services include direct media liaison, press release distribution and management, press conference management and corporate strategy.
The company has enjoyed almost twenty years of continued services to the market and has now made the move to expand the traditional dynamics of corporate PR services and nurture a virtual relationship to reinforce its media liaison and marketing services to clients.
“Our account executives now support existing channels to clients using the latest in mobile and wireless communications infrastructure. We have responded proactively to issues such as productivity levels that are impacted by rising petrol prices, traffic congestion and pressure on the time resource. Despite the current economic situation, we remain competitive and continue to ensure that we are productive and deliver a better service at a competitive rate. The result is that we have been approached for services from more companies that have not previously been in a position to engage with traditional media or marketing service providers,” says Pieter du Plessis, owner and account director at MicroZone Public Relations.
This development is reflected in its latest account signings which includes the likes of Sulaco New Media and eliance.
Du Plessis confirms that the industry has changed radically over the past few years, influenced by factors such as rising inflation and socio-economic challenges , and no longer takes place within the confines of an office, from a workstation.
“The basics of media, marketing and public relations have not changed. Success still depends on proactive service levels, immediate response to changeable situations, crisis management and being in a position to leverage off exposure and publicity opportunities as and when they occur. I believe you are evaluated according to the latest publicity you generate However, the environment in which this takes place has changed radically. Technology has made it possible to have an ‘office’ anywhere, anytime. This translates into added value to clients and one is in a position to pay closer attention to each client and maintain exposure levels in the market.”
For more information, click through to www.micro-zone.co.za or call Gloria at 082-340-2876 (gloria@micro-zone.co.za) or Chris 082-683-6391 (chris@micro-zone.co.za)
