Digital marketing key to building business efficiency in automotive trade

A fully automated digital marketing strategy, supported by IT systems and communications infrastructure, will help operators in the automotive industry cope within a turbulent market.

So claims Mynhardt Oosthuizen, operations director at eliance, a national provider of comprehensive business solutions targeting the automotive sector.

Digital marketing is now considered a key focus within the industry, given the challenge to meet budgets and margins in the next few months, a period most operators suggest will be ‘very tight’.

According to Oosthuizen customer retention through quality service goes hand in hand with the digital marketing strategy.

eliance continues to invest its skills pool, enriched through years of market experience, technology expertise and industry knowledge, into its portfolio of services.

Services rendered to the industry include website development and management; digital and Internet marketing; Call Centre Services; Data Management Services; CRM software; and Lead Management Software.

“The advent of technology, an increasing client base and requirements combined with a volatile market place calls for the placement of digital marketing communication solutions across the board,” he adds. “This will improve the streamlining of interaction with customers, information storage and retrieval, and have positive consequences for inter-departmental communication.”

“We are geared to assist companies in the development of a digital marketing strategy to position the brand and service effectively. This will contribute meaningfully towards perception of the brand in the market,” says Oosthuizen.

Part of this perception is based on how a customer is treated or the experience he or she has when interacting with a dealership.

Traders that use digital marketing systems to enhance customer service levels have an advantage over those that opt for a more traditional approach adds Oosthuizen.

“Web presence is considered a priority and basic starting point in terms of digital marketing and advertising. It sets the standard for customer interaction and service levels. At the same time South African consumers are said to be among the most brand-conscious and loyal in the world – again, solutions have a role to play here,” he adds.

For more information click through to www.eliance.co.za or contact (012) 348-6088