Prove that your digital IQ is higher than that of a Primordia Soupolis

Decision makers are only scratching the surface of the business-building benefit housed in digital or online marketing. This is the view of Abby Wakama, managing director at Real Africa Netevolution (Pty) Ltd., a national digital marketing agency based in Gauteng.

In a bid to improve general knowledge and appreciation of digital marketing, Wakama and his team of digital marketing specialists launched MYDIGITALIQ, an interactive online game that provides a platform for information exchange.

MYDIGITALIQ is a question/ answer game that allows the user to build his or her digital knowledge profile depending on the accuracy of response to a pre-selected set of questions that alternate.

These questions have been adopted from actual interviews conducted by Real Africa Netevolution (Pty) Ltd. with account managers, project managers and designers.

“MYDIGITALIQ is essentially a fun online survey that determines the level of your digital IQ. Users evolve from a cell called Primordia Soupolis to Majoria Geekolus (a Geek) by answering questions about online marketing presented in a tongue-in-cheek manner,” Wakama explains.

The concept of MYDIGITALIQ was initially introduced by Real Africa Netevolution (Pty) Ltd to educate its clients. “We received several requests from our clients to educate their marketing teams about online marketing.  We also found that we had to educate new clients about online marketing in order for them to fully appreciate the online marketing strategies we proposed,” he continues. However, as Wakama confirms, the company believes it will benefit all marketing professionals, digital account managers and business people who want innovative ways to market their products/ services online.

“In general it’s meant for people trying to make sense of the internet and Web 2.0. The lack of adoption and application of digital marketing strategies has encouraged service providers competing in this space to come up with innovative and unique ways to demonstrate the power of digital marketing and the commercial advantage it can offer,” says Wakama.

“We believe that users tend to retain a lot more detail and information by engaging technology and using something fun and different as an information portal and interface,” he adds.

The game comes complete with a ‘send-to-a-friend’ button and users can also suggest new questions for the survey by sending an e-mail to creative@netevolution.co.za.

Real Africa Netevolution (Pty) Ltd. invites people to find out their digital IQ by clicking onto www.netevolution.co.za/mydigitaliq

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