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Personalisation

Personalisation: differentiation done right

Personalisation is more than just a trend. According to McKinsey, it has the potential to create up to $US3 trillion in new value for businesses, driven by the engines of data, marketing, eCommerce, analytics, design, and distribution. From the...

Retailers see triple-digit gains

Thirty-five percent of shoppers feel today’s brands do not care enough about personalising their shopping experiences. However, when retailers do invest in personalisation it pays. This is according to a Total Economic Impact (TEI) study conducted by Forrester Consulting...
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Latest News

Glovo Partners with Kenyan Government, Pledges Billions for Digital Growth & Jobs

Glovo, a technological platform, launched a historic Memorandum of Cooperation with Kenya's Ministry of Labour and Social Protection, led...
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